Personalization Through Field Service Technology: Key For D2C Brands
Personalized sales strategies, implemented through field service technology, will become increasingly important for manufacturers in this post-COVID business landscape. As consumers become more digitally apt, foot traffic to stores diminishes, and a preference for mobile commerce grows. A significant portion of manufacturers will be pushed to embrace the direct-to-consumer (D2C) model, an approach that nixes…
Millennials and Gen-Z Hate Phone Calls – Companies Need to Adapt (or Fail)
Enterprises need to change with the times, or they will perish. Companies have traditionally thought of phone calls as the best avenue to provide customer service, address problems and issues, or promote new products and services. However, research reveals that millennials and Gen-Z really don’t like answering the phone. If they are required to pick…
How The Sharing Economy Business Model is Shaping Consumer Expectations
The trademarks of the sharing economy business model include fast access and response, a shared and instant messaging environment, and an on-demand framework. These features are central to the successful global sharing economy platforms, and they represent a stark departure from traditional CRM models. Just imagine if Uber had to use a CRM application to…