Adapting to the Deskless Revolution
For almost two decades after their creation, traditional CRMs shaped customer experience and success for business-to-business (B2B) enterprises. But changing times have influenced a change in customer behavior, which has resulted in a shift across various aspects of business: technology, experience, and business models. The COVID-19 pandemic has only made things worse for companies who’ve relied on outdated technology for so long.
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Provide customers with relevant experience by removing experience friction (no more waiting on-hold and 4-hour windows).
Leverage the consumers’ own devices instead of spending/investing on devices for field personnel.
Drastically reducing OpEx up to five times less by removing the ‘middleman’.
Experience quick growth and expansion, since there is no need to onboard employees on managing a system.